You can easily create one at any time here, and it typically takes just a few minutes. Your Company Page should follow a strong personal profile. It is, at the end of the day, their personal profile and that needs to be respected. You shouldn’t ask them to take away job experiences or remove something from their profile just because it doesn’t fit what you’re looking for.
Having thriving company pages with completed profiles will help your Company Page look great.Īs a note here: I do not recommend controlling what your employees are putting on their Pages, simply requesting that they optimize their profiles to help you look good if they’re linking up to you. Once a team member is ready to do so, they just need to enter in your Company Page name into the “employer” section of a job listing, and they’ll be able to connect to your Page there. If you’re a data-driven marketing agency, for example, a simple “Account executive that uses data-driven strategies to improve my clients’ ad campaigns” will do. You may suggest that they include something in their bios that tie in to the company values. Ideally, they’ll list your organization currently with their up-to-date job title on their profile. For some businesses, this may include all employees. This goes for any employees you want to have connected to your Company Page, which we’ll talk about in a minute. If your employees look good, that helps you look good, too. Facebook Pages allow employees to hide behind the brand’s logo and name on LinkedIn, however, people can see personal profiles that are connected to yours, and it’s encouraged to interact as an individual instead of just a brand.
There’s one thing that I want to flag really quickly about marketing on LinkedIn: Even though it’s a professional network, you ironically enough get a little more up close and personal on this platform. In this post, we’re going to take a look at the most effective ways to promote your business on the platform so you can do all of the above and more. I can speak to this myself as a freelancer, I’ve had dozens of clients find me through LinkedIn and hire me for major and ongoing projects over a four year period, amounting to significant amounts of work. LinkedIn offers so many valuable opportunities for business promotion, and in many cases, it feels seamless and authentic on this platform where the focus is largely on the professional. If you want to use LinkedIn to promote your business, establish brand awareness and thought leadership, and attract new clients (and maybe even some new employees, too!), keep reading.
People are excited to network on LinkedIn, make new connections, and strike plenty of business deals. LinkedIn should now be considered a priority site in terms of social media marketing and potential networking opportunities, particularly for B2B-oriented businesses. What started as a job-finding site that basically acted as a virtual resume has evolved into a major B2B marketing powerhouse.